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Understanding Send Limits

Each subscription tier includes a monthly send limit - the number of invitation emails you can send during your billing cycle. This guide explains how send limits work and how to manage them.

Send Limits by Plan

Plan

Monthly Sends

Best For

Starter

850

Smaller planners or boutique niches

Pro

1,500

Average annual invites most planners send

Premium

3,000

Larger or overlapping events

Elite

Unlimited

Venues, agencies, or full-time corporate planners

How Sends Are Counted

A “send” is counted each time an invitation email is delivered to an attendee. Here’s what counts:

What Counts as a Send

  • Each attendee who receives a scheduled message

  • Each attendee in a “Send Now” action

  • Reminder messages sent to attendees

  • Thank-you messages sent to attendees

What Doesn’t Count

  • Test emails - Sending tests to yourself

  • Failed deliveries - Emails that couldn’t be delivered

  • Skipped sends - Example domains that are automatically skipped

  • Purchased template sends - If you purchased a template outright (not via subscription), sends using that template don’t count against your quota

Checking Your Usage

To see how many sends you have remaining:

  1. Go to your Profile page

  2. Click on the Subscription tab

  3. Your current plan and remaining sends are displayed

You’ll see:

  • Current Plan - Your subscription tier

  • Sends Remaining - How many sends left this billing cycle

When Limits Reset

Your send limit resets at the start of each billing cycle:

  • Billing cycles are monthly, starting from your subscription date

  • Unused sends don’t roll over to the next month

  • On your reset date, you get your full allocation again

Example: If you subscribed on March 15th, your sends reset on the 15th of each month.

What Happens When You Hit Your Limit

If you reach your send limit:

  • You won’t be able to schedule new message sends

  • Already scheduled sends within your limit will still go out

  • Test emails can still be sent

  • Template purchases remain unaffected

Options When at Your Limit

  1. Wait for reset - Your limit resets at the start of your next billing cycle

  2. Upgrade your plan - Move to a higher tier for more sends

  3. Purchase the template - One-time purchases have no send limits

Purchased Templates vs Subscription

There’s an important distinction in how sends are tracked:

Subscription Sends

  • Count against your monthly limit

  • Reset each billing cycle

  • Apply to all templates accessed via subscription

Purchased Template Sends

  • Unlimited - No send limits

  • Never expire

  • Perfect for recurring events using the same template

If you frequently use a specific template, purchasing it may be more cost-effective than using subscription sends.

Upgrading Your Plan

If you regularly hit your send limit, consider upgrading:

  1. Go to your Profile > Subscription

  2. View available plans

  3. Select a higher tier

  4. Complete the checkout process

Your new limit takes effect immediately, and you get the additional sends for the current billing cycle.

Tips for Managing Sends

  1. Consolidate where possible - Send to all attendees at once rather than in small batches

  2. Use test emails first - Test emails don’t count against your limit

  3. Track your events - Plan ahead if you have multiple events in one month

  4. Consider purchasing - For templates you’ll use repeatedly


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