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Subscribing to Dear

A Dear subscription gives you access to every template in our library, making it the perfect choice for event planners, venues, or anyone managing multiple events. This guide explains how subscriptions work and how to get started.

What’s Included in a Subscription

With any subscription plan, you get:

  • Access to all templates - Use any template in our library without additional purchases

  • New templates automatically - Get access to new designs as they’re released

  • Monthly send allowance - A set number of messages you can send each billing cycle

  • Priority support - Get help when you need it

Subscription Plans

Dear offers several subscription tiers to match different needs:

Starter Plan

$600/year (~$50/month)

  • 850 sends per month

  • Perfect for boutique planners or niche events

  • ~12% savings compared to one-off purchases

Pro Plan

$1,200/year (~$100/month)

  • 1,500 sends per month

  • Ideal for the average planner’s annual invite volume

  • ~23% savings compared to one-off purchases

Premium Plan

$2,500/year (~$208/month)

  • 3,000 sends per month

  • Great for larger or overlapping events

  • ~35% savings compared to one-off purchases

Elite Plan

Contact for pricing

  • Unlimited sends

  • Perfect for venues, agencies, or full-time corporate planners

  • Custom pricing based on your needs

Understanding Send Limits

What Counts as a “Send”?

A “send” is counted each time you send a message to one attendee. For example:

  • Sending an invitation to 100 guests = 100 sends

  • Sending a reminder to those same 100 guests = 100 additional sends

  • Sending a thank you to 50 guests who attended = 50 additional sends

When Do Sends Reset?

Your send allowance resets at the start of each billing cycle. If your subscription started on the 15th of the month, your sends reset on the 15th of each month.

What Happens If I Run Out of Sends?

If you reach your monthly send limit:

  • You won’t be able to send more messages until the next billing cycle

  • You can upgrade to a higher plan for more sends

  • Already-scheduled messages may not be sent if you don’t have enough sends remaining

Purchased Templates Don’t Count

Important: If you’ve purchased a template outright (not through subscription), messages sent using that template do NOT count against your subscription send limit. This gives you the best of both worlds.

How to Subscribe

Step 1: Go to Subscription Page

  1. Click on your name in the top-right corner

  2. Select Subscription from the menu

Or navigate directly to the Subscription page from your profile settings.

Step 2: Choose Your Plan

Review the available plans and select the one that best fits your needs. Consider:

  • How many events you manage per year

  • Average number of attendees per event

  • How many messages you typically send per event (invitations, reminders, updates, thank yous)

Step 3: Complete Payment

Click Subscribe on your chosen plan. You’ll be redirected to Stripe to enter your payment details:

  1. Card number

  2. Expiry date

  3. CVC/security code

  4. Billing information

Step 4: Start Using Dear

After successful payment, you’ll have immediate access to all templates. Go to the Templates page to browse the full library and start creating events.

Managing Your Subscription

Viewing Your Current Plan

Go to the Subscription page to see:

  • Your current plan name

  • Send limit for your plan

  • Remaining sends for this billing cycle

  • When your subscription renews

Upgrading Your Plan

To upgrade to a higher tier:

  1. Go to the Subscription page

  2. View available plans

  3. Select a higher tier

  4. Confirm the change

Upgrades take effect immediately. You’ll be charged a prorated amount for the remainder of your current billing cycle.

Downgrading Your Plan

To downgrade to a lower tier:

  1. Go to the Subscription page

  2. Click Manage Billing to access the Stripe portal

  3. Update your subscription

Downgrades typically take effect at the start of your next billing cycle.

Cancelling Your Subscription

To cancel:

  1. Go to the Subscription page

  2. Click Cancel Subscription

  3. Confirm your cancellation

When you cancel:

  • You’ll retain access until the end of your current billing period

  • After that, you’ll only have access to templates you’ve purchased

  • Your events and attendee data remain intact

  • You can resubscribe at any time

Billing and Invoices

Accessing Invoices

  1. Go to the Subscription page

  2. Click Manage Billing

  3. View your invoice history in the Stripe portal

Updating Payment Method

  1. Go to the Subscription page

  2. Click Manage Billing

  3. Update your card details in the Stripe portal

Failed Payments

If a payment fails:

  • Stripe will attempt to charge your card again over the following days

  • You’ll receive email notifications about the failed payment

  • Update your payment method to avoid service interruption

  • Your subscription may be paused if payment isn’t resolved

Subscription vs. Purchase: Which Should I Choose?

Choose a subscription if:

  • You manage multiple events throughout the year

  • You want access to all templates without thinking about individual purchases

  • You prefer predictable monthly/annual costs

Choose individual purchases if:

  • You only need templates for one or two events

  • You prefer one-time payments over recurring charges

  • You want unlimited sends for specific templates

Compare in detail

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